Harvey Nichols Uses Shoplifters to Highlight Rewards App
The British retailer cleverly uses candid camera catches to promote its new rewards program.
Again making use of some witty advertising, English retailer Harvey Nichols looks to the street level for its latest advertisement. Running just under two minutes, the funny video charts the rise and fall of several shoplifters as they attempt to steal items from the luxury department store – and are eventually caught. The video comes in promotion of Harvey Nichols new Rewards app, which offers complimentary perks ranging from discounts to pedicures to straight up cases of wine. With a tagline like “Love freebies? Get them legally,” the video definitely drives home the point. Check the video above and head here to download the new app.
