Go Behind the Scenes at Patagonia With Founder Yvon Chouinard
Hear how the 76-year-old is still producing climbing gear with a conscience.
Since founding iconic outdoor clothing brand Patagonia in 1970, Yvon Chouinard has ensured the company’s commitment to environmental conservation has remained at the forefront of its mission. 45 years later, B Magazine has caught up with the enigmatic and endearing 76-year-old to take a closer look at his life’s work, the behemoth that Patagonia has become and how he has lost none of his passion or vigor over the decades that have passed. Check out the short film above to see why Yvon is so “pessimistic about the future” and to see his vision for the future of Patagonia and, more importantly, the planet.
