Waraire Boswell Talks About the Role of Necessity in Founding His Own Brand

Growing up, suitmaker Waraire Boswell found it exceedingly difficult, especially for someone as acutely aware of fashion as he, to put together a respectable wardrobe due to his exceptionally tall and slim profile, which the fashion industry does not cater to. As such, Boswell identified a gap in the market where he realized the similar plight of other tall men, thus deciding to found his own fashion label based on the talents of various skilled clothiers. Having made a name for himself dressing the likes of Kobe Bryant and LeBron James in crisp threads, Boswell took some time to talk to CraveOnline in the video above about what spurred him, and what it took to get to where he is today. Find out more about Boswell’s label by clicking here.