Exploring Modern Jean Culture with jeffstaple and Hiroshi Uehara

Both men explore how the brand has informed and influenced an entire generation.

By
16,266 Hypes 0 Comments

Through seasons, trends and generations, jeans are the foundation of any good look. This transcends concentrations and disciplines; oft-imitated, iconic fits – the rocker, the mod, the worker – are all cemented by the jeans. Sneaker culture, despite obviously being vested in footwear, is intrinsically tied to the jean, and frankly owes part of its popularity to an explosion in denim interest over the past 10 years. From this, a new paradigm has emerged to stand as the next iconic look. Call it a “sneakerhead,” even call it the “HYPEBEAST” if you want, but the interaction of wearing and obsessing over jeans to highlight your kicks is specific to this generation.

It’s almost a cliché to call Levi’s a “classic” brand at this point, but it’s almost impossible to imagine classic looks in history without observing that red tab. Celebrating both its history and its future, Levi’s tapped the legendary jeffstaple and Hiroshi Uehara to speak on how Levi’s jeans have dramatically influenced modern jean culture. Starting in the early 2000s, both chronicle the charms of Levi’s pieces through the past few years, detailing their successes and how the brand has informed and influenced an entire generation.

If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe by clicking on the button below.

Read Full Article

What to Read Next

Fetty Wap featuring Drake - My Way (Flosstradamus and 4B Remix)
Music 

Fetty Wap featuring Drake - My Way (Flosstradamus and 4B Remix)

Chicago superproducers Flosstradamus has returned with a brand new remix, and like most of their

Carapace Custom Wetsuits
Design

Carapace Custom Wetsuits

Beautiful handcrafted, custom-tailored wetsuits at affordable prices.

Maison Margiela 2015 Spring/Summer Future High Top Sneaker
Footwear

Maison Margiela 2015 Spring/Summer Future High Top Sneaker

A creamy wheat-colored model made of suede Nubuck leather.


Legendary Hatmaker Dayna Pinkham Talks Patience, Artistry and How She Learned Her Trade
Fashion

Legendary Hatmaker Dayna Pinkham Talks Patience, Artistry and How She Learned Her Trade

The milliner to the rich and famous opens up about what led her into this most unusual of careers.

A First Look at the Head Porter x Reebok Ventilator
Footwear

A First Look at the Head Porter x Reebok Ventilator

A striking metallic collaboration with the popular Japanese luggage brand.

DJ Cassidy Releases "Future Is Mine" With Chromeo
Music 

DJ Cassidy Releases "Future Is Mine" With Chromeo

Chromeo jumped on the latest release from New York City native, DJ Cassidy, “Future Is Mine.” It

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.