Apple Music Takes a Look Back at 127 Years of Sound

Apple has followed up yesterday’s grand unveiling of the long-rumored Apple Music streaming service with a stylish, nostalgic montage. Posted to YouTube with the tagline “Every great innovation inspires the next. 127 years of sound led to our next great leap in listening: Apple Music,” the piece does well to highlight the evolution of the music world, showcasing everything from the phonograph, turntables, tapes, and portable stereos to CDs, the iPod, iPhone, and more. Check it out above and head on over to Apple’s dedicated webpage for a full breakdown of the upcoming service.

Apple Music launches June 30.