Apple Is Reportedly in Negotiations With Kanye West to Exclusively Release 'SWISH'

Kanye West’s highly anticipated LP may be exclusive to Apple. According to BuzzFeed, Beats Music co-founder Jimmy Iovine has been in aggressive negotiations with Yeezy to release SWISH as an Apple exclusive, likely via both iTunes and Apple’s soon-to-be-unveiled music streaming service. Ironically, West is one of the most high-profile co-owners of TIDAL; however, Apple represents a much bigger — and perhaps, more lucrative — platform for the LP’s release.