'Star Wars: The Force Awakens' Merchandise to Debut With Special #ForceFriday Midnight Release

In the run up to the highly anticipated December 18 launch of Star Wars: The Force Awakens, the Lucasfilm franchise has announced a release date for “the next generation of Star Wars toys, collectibles, books and apparel.” All products will be made available on September 4 for a special “Force Friday” release, with stores all around the world opening their doors at midnight to celebrate all things Star Wars. Those eagerly awaiting the latest batch of merchandise are being encouraged to document their experience via social media using the hashtags #ForceFriday and #MidnightMadness. The packaging design shown above featuring the ominous new villain Kylo Ren is the most up to date information available as far as visuals are concerned. The wide collection of collectibles will be available to purchase from mass retailers and Disney Stores worldwide, as well as Disney online with more information available on the official Star Wars website.