Stockholm-based T-shirt brand ASKET set out to create the perfect white tee and after countless experimenting they are now offering men’s T-shirts that provide a flawless fit. The top is a crewneck design with straight sleeves and a tailored fit, and is made of 100% combed Egyptian cotton — a premium jersey fabric that does not warp or fade. It features fine detailing like folding edges on the satin label and a double bound hem. The idea was conceived by ASKET co-founders August bard Bringéus and Jakob Dworsky who were determined to elevate the classic wardrobe staple to fit all body types. Frustrated by the limited standard sizes (XS, S, M, L, XL), they’ve expanded their line to offer 15 different sizes that are a manipulation of the five original sizes with three different lengths — short, regular and long. Consumers can buy their premium T-shirts from ASKET directly at approximately $32 USD – a retail price that’s lower than most designer tees. The company is currently raising money through its Kickstarter campaign to help fund its first production run of 1,000 tees.
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