Revered by skate rats and rappers alike, Palace Skateboards’ set to launch its first ever flagship store in London’s Soho district. A stone’s throw away from neighboring skate mainstay Supreme, the new store launch will also coincide with the release of Palace’s mid-season collection. Here, we get a preview via a lookbook fronted by Palace skate member Blondey McCoy. Designed in ode to the brand’s street-bred aesthetics, a range of hoodies and coach jackets are styled with work pants and chinos. Color block pullovers, graphic tees and hoodies are designed with retro riffs, while the Palace Tri-logo appears in various updated renditions on other attires. Coupled with a new headwear drop and special bench-made penny loafers, the collection will be available in limited numbers from the brand’s new retail store, unveiling on April 25.