Five years ago, New York label ISAORA started designing clothes with one purpose in mind: to create functional clothing with superior design values that people would be proud to wear. The brand then tested a new concept that involved a slight shift in focus from function to performance when it introduced its capsule collection of urban sportswear. The capsule attempted to reflect both an individual’s personal style and ISAORA’s ethos and now, the brand is set to expand its activewear collection. Construction and textile fabrication are paramount in the designs on offer, with the brand using bonded welding and laser-cut seams in its pieces. The collection is bulk-free, with streamlined silhouettes and herald a new age in high-end sportswear. Available now via ISAORA’s official site.