The removal of steps and friction within functionality has been at the forefront of Facebook’s priorities since establishment and during their recent F8 Facebook Developer Conference, the social media giant announced its goal to speed up e-commerce purchasing. Following the introduction of payments to Facebook Messenger last month, you can now connect your desired purchase method to your account in a system that is “fee-free,” password protected and will store your transaction history. Exhibiting many of the traits you would expect from PayPal or your local online banking system. With the introduction of features such as that of “Auto-Fill” and the experimentation of “Buy Now” buttons within its inline advertisements, Facebook is slowly minimizing the need to switch between windows when making a purchase. Amongst many other advantages, this will decrease the opportunity of changing one’s mind and remove the need to refer back to your card when filling out information.
Head on over to TechCrunch to read the full story and understand the effect of “frictionless technology” should Facebook begin to further implement such features along with a prediction on how it can and most likely will remove half of the steps necessary to make a payment.