Patagonia is taking its Worn Wear campaign on the road from its home in Ventura, California. With a specially designed truck, a custom blend of solar-powered redwood camper shell, and ’90s Cummins fueled by biodiesel by surfer and artist Jay Nelson, the company is embarking on a cross-country journey to educate its customers on how to maintain and care for their Patagonia gear, to ensure it lasts a lifetime. The truck will stop at various retail spaces and coffee shops across America and the whole route and schedule can be found here.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.