Patagonia's Worn Wear Truck Aims to Fix and Educate You on Your Patagonia Product

Patagonia is taking its Worn Wear campaign on the road from its home in Ventura, California. With a specially designed truck, a custom blend of solar-powered redwood camper shell, and ’90s Cummins fueled by biodiesel by surfer and artist Jay Nelson, the company is embarking on a cross-country journey to educate its customers on how to maintain and care for their Patagonia gear, to ensure it lasts a lifetime. The truck will stop at various retail spaces and coffee shops across America and the whole route and schedule can be found here.