Few innovations have been introduced to encourage the shift from buying plastic water bottles to drinking treated tap water. Additionally, the water filter industry has long been dominated by the likes of Brita, now a household name. Enter the Soma Pitcher, an elegant home drinking system. With a 10-cup capacity, the Soma Pitcher is made of shatter-free, BPA-free plastic and features a coconut shell carbon filter inside a plant-based casing, and a finely crafted sustainable Oregon white oak handle. Filters have a suggested life span of two months and eliminate chlorine and other unpleasant contaminants. The company is also working in partnership with charity: water by donating clean water for every Soma Pitcher purchase made. Save the environment, save your money, save plastic and save your fridge space, and purchase the Soma Pitcher here, at a starting price of $39 USD.