Skepta and Novelist Talk About Nike Air Max’s Influence on Grime

Adding to the Air Max Day frenzy, filmmaker Grace Ladoja has released a video celebrating the iconic sneaker line. The video, titled “AIR MAX THE UNIFORM,” subjects some of the biggest players in London’s grime music scene, including the likes of Skepta, Novelist and DJ Logan Sama. The subgenre closely identifies with Nike‘s line of sneakers, championing themselves as its cultural representative. Watch the artists speak about the ways in which the shoes have positively influenced their lives in the video above.