Margaret Howell 2015 Spring/Summer Campaign

Contemporary British clothing designer, Margaret Howell has released her official 2015 Spring/Summer Campaign shot on location at The De La Warr Pavilion in East Sussex, England by esteemed photographer Alasdair McLellan. The duo’s mutual understanding of the visual direction needed to define Margaret Howell’s near four-decade presence in the realm of clothing design has culminated well to form an aesthetically minimal, yet understandable campaign. Visually magnifying the ethos and stylistic preference of each design.

Interestingly, the collaboration has retained an artistic edge without detracting from the focal point in each image. By pulling the threads of “British tradition, quality and skill together in clothes that are meant to be worn in the real world,” the charm in every look is the natural, lived-in approach they exude.

The combination of non-structural, curved and linear backdrops is a compliment to each outfit and solidifies the purpose of Margaret Howell’s designs — made to be worn in the real world. Everything from the scenario to the stance and persona of each model is clean, with a somewhat quiet utilitarian appeal that is not excessively direct.

To shop the full collection, click here and for more information on the background of Margaret Howell you can read her compelling story on the website directly.