JMSN - Price

JMSN must have a video for every song he’s put out recent months. The LA-based singer continues to support last year’s LP project with another visual in support of a song off it. The video for “Price” follows the same lo-fi format of past videos such as “Score” and “Foolin,” the latter of which was released just a month ago. Today’s clip is directed by Kane Chattey, and is filmed the same way families used to film their low-quality home videos. Speaking on the meaning and theme of the video for “Price,” JMSN tells Dazed it’s all about ““trying to understand that you’ve got to lose a lot to win. I wanted the video to be super-raw and different from anything I’ve ever done.” You can watch the visual for “Price” above.