This Booty Drum by AIAIAI Turns Twerking Into 'Music'

In the everlasting quest for the perfect sound, the good folks over AIAIAI have launched their latest campaign, dubbed “Real Booty Music.” The initiative explores the heritage of bass-driven club culture and booty shaking. As a collaboration with designer group OWOW and dancer Louise, the Danish headphone company has enlisted the talents with producer Branko to create a song that has been made through rear movement. The result is called “Cascavel,” and has been created by Louise’s butt shaking abilities. Watch the slightly NSFW process video above.