A collision of entertainment, fashion and technology, NONAGON is a joint effort between Samsung’s Cheil Industries and YG Entertainment — a company known as the management agency behind K-pop acts like Psy and Big Bang. Inspired by the burgeoning Korean streetwear scene, the label’s Spring/Summer 2016 collection draws from the K-wave’s inimitable style and contemporary fashion, recruiting the charismatic B.I of chart-topping boy band iKON to model an offering that includes everything from relaxed tees and sweats, to bags and headwear. Among the standouts from the largely black-and-white range are street-ready styles such as an MA-1-inspired cotton and nylon sweater, sweatpants and loose fit graphic tees, along with a variety of printed and embroidered snapbacks that draw from this season’s recurring motifs. Take a peek at the Spring/Summer 2016 collection from NONAGON below, and find the Korean line’s seasonal releases now at HBX.
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