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Reviews may be mixed, but the numbers don’t lie. Justin Bieber‘s new studio album Purpose is on course to be a success and has already broken some records. In particular, the album has shattered Spotify first week streaming records. Via Billboard:
Bieber’s Purpose broke the global and U.S. records for the most streams for an album in its first week of release, with 205 million global streams and 77 million in the United States.
Billboard is also reporting that Bieber’s new album will most likely debut at number one when the sales figures for the Billboard 200 arrive. Considering Bieber’s fanbase, was any of this really a surprise?