Usher and Nas Rally Against Injustice on New Single, "Chains"

Video can’t be watched unless they can detect your face through your camera.

By
Music 
78 Hypes 0 Comments

Nas and Usher have joined forces on a new record aimed at addressing police brutality. Titled “Chains,” the visual comes with an interactive video dropped exclusively on TIDAL that uses facial recognition technology in order to play. That means you must use your camera and look at the screen continuously as the faces of victims, like Trayvon Martin and Rekia Boyd, appear on the screen otherwise the video will stop playing.

Usher also had this to say about the song:

“In writing this song, I was motivated by the events involving prejudicial injustice that are still happening today….The reality is that racial bigotry diminishes the lives of too many people in our country. We have to come together as a country to solve these problems and this is one way I can contribute.”

He also touched on the concept behind the video:

“I chose to introduce the song through the ‘Don’t Look Away’ experience because it is important not only to feel the issue but to face it. The pain and suffering that these victims and their families have endured is something we must never forget. When we look away from this problem it gets worse. To fix it, we have to face it.”

Watch the video on TIDAL.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Pharrell’s Latest Signee BIA Shares New Music Video "Bobby Brown"
Music 

Pharrell’s Latest Signee BIA Shares New Music Video "Bobby Brown"

Boston standup.

Diadora V.7000 Premium Castle Rock/Dark Orange
Footwear

Diadora V.7000 Premium Castle Rock/Dark Orange

An Italian-made, in-house take on the ’90s silhouette.

Young Chop Drops Video for "Bruce Lee"
Music 

Young Chop Drops Video for "Bruce Lee"

What did Bruce Lee order at Burger King?


Globe-Trotter 'Spectre' Luggage Collection
Travel

Globe-Trotter 'Spectre' Luggage Collection

Quality motivated by your favorite spy.

Stussy Biannual Vol. 6
Arts

Stussy Biannual Vol. 6

Celebrating 35 years of the brand.

October's Very Own 2015 Fall/Winter Lookbook
Music 

October's Very Own 2015 Fall/Winter Lookbook

What a time to be alive.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.