Patagonia's New Short Film Wants to Save British Columbia From Ski Resort Development
Raising awareness through film.
Patagonia has had a passionate commitment to the environment since day one. The brand is now supporting to save the Jumbo Glacier area of British Columbia, one of the finest backcountry mountain runs in North America, from ski resort development. Plans involve a mass transformation into a luxury ski resort to boost tourism big enough to rival the famous Whistler Blackcomb. By supporting local residents and raising awareness the brand hopes to save BC’s natural, untouched wilderness from being monetized, which is also the home of the indigenous Ktunaxa Nation and a diminishing grizzly bear population.
Watch an 8-minute preview of Patagonia’s short film on the issue titled Jumbo Wild: The Movement below.
