Former Supreme Creative Director Brendon Babenzien has relaunched Noah and opened its inaugural store in the Nolita neighborhood of New York. Catering to the grown-up Supreme afficionado, the line strikes a balance between streetwear and classic menswear designs, with pieces ranging from $48-$1,200 USD. The 800-square-foot space embraces a warm, intimate vibe via oriental rugs, raw wood, and a leather Chesterfield sofa, serving as a respite to the usual hurried pace of the shopping enclave. In an interview with GQ, Babenzien stated “We don’t want people to buy [Noah] because it’s cool, or because a magazine said it’s cool. We want people to connect with it in a real way.” In addition to its proprietary brand, Noah will sell goods from Union Los Angeles, Aprix, Paraboot and bandanas from Shin Murayama.
Noah’s flagship store is now open and the online store is slated to launch October 22.
195 Mulberry St.
New York, NY 10012
- Thomas Iannaccone