Brendon Babenzien Opens Noah in NYC

The former Supreme Creative Director launches his own store.

Fashion
20,407 Hypes 0 Comments

Former Supreme Creative Director Brendon Babenzien has relaunched Noah and opened its inaugural store in the Nolita neighborhood of New York. Catering to the grown-up Supreme afficionado, the line strikes a balance between streetwear and classic menswear designs, with pieces ranging from $48-$1,200 USD. The 800-square-foot space embraces a warm, intimate vibe via oriental rugs, raw wood, and a leather Chesterfield sofa, serving as a respite to the usual hurried pace of the shopping enclave. In an interview with GQ, Babenzien stated “We don’t want people to buy [Noah] because it’s cool, or because a magazine said it’s cool. We want people to connect with it in a real way.” In addition to its proprietary brand, Noah will sell goods from Union Los Angeles, Aprix, Paraboot and bandanas from Shin Murayama.

Noah’s flagship store is now open and the online store is slated to launch October 22.

Noah NYC
195 Mulberry St.
New York, NY 10012

Read Full Article
Photographer
Thomas Iannaccone

What to Read Next

Fetty Wap and French Montana to Release a Collabo Project, "Coke Zoo"
Music  

Fetty Wap and French Montana to Release a Collabo Project, "Coke Zoo"

‘Coke Zoo’ coming soon.

Stream D.A. Wallach's 'Time Machine' Album
Music  

Stream D.A. Wallach's 'Time Machine' Album

Chester French’s lead singer makes his solo debut.

Diesel Fall/Winter 2015 Video Campaign
Fashion

Diesel Fall/Winter 2015 Video Campaign

The rebel brand takes a humorous approach to showcase its latest collection.


1962 Aston Martin DB4GT Zagato
Automotive

1962 Aston Martin DB4GT Zagato

This collectors item has a price tag of $16,000,000 USD.

'Back to the Future' in the Real 2015
Entertainment

'Back to the Future' in the Real 2015

“I gotta tell ya Doc, this future seems pretty terrible.”

OAMC Launches Eyewear Line OAMC Optics
Fashion

OAMC Launches Eyewear Line OAMC Optics

Luke Meier and Arnaud Faeh team up with veteran Tommy O’Gara to create a distinct eyewear collection.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.