adidas Unveils 3D-Printed Performance Footwear

adidas unveils a groundbreaking 3D-printed midsole for its Futurecraft running silhouette. The German sportswear giant’s latest creation offers the ultimate personalization experience for athletes, by creating a bespoke midsole that matches the contours and pressure points of an individual’s foot, resulting in unmatched support and cushioning. In the forthcoming “Futurecraft” series, adidas will use “performance data to drive truly bespoke experiences, meeting the needs of any athlete,” which opens up the possibility for immediate in-store fittings. This stripped-back, raw design is likely to be the first of many silhouettes that will feature a 3D-printed construction, but what do you guys think of this innovative approach to footwear customization? Let us know your thoughts in the comments below.