Snapchat Launches "Discover" Feature

Since it launched a few years back, Snapchat has evolved to offer a number of unique experiences and perspectives thanks to “Snaps,” “Stories” and “Our Story.” Now, the platform is introducing the “Discover” feature for yet another new way to use the app.

Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.

Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

Discover is new, but familiar. That’s because Stories are at the core — there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours — because what’s news today is history tomorrow.

To use Discover, users simply tap to open an edition, swipe left to browse different Snaps, and Swipe up on an app for more.

Discover is now available via Snapchat’s 9.0.0 update, which can be downloaded free of charge for both iOS and Android via iTunes and Google Play, respectively.