Nike Football Innovation Showcase in Rome

Having already unveiled an array of new, vibrant colors for its innovative line of football boots

Footwear Fashion
4,090 Hypes 0 Comments

Having already unveiled an array of new, vibrant colors for its innovative line of football boots last week, Nike took to Rome to showcase this four-model collection in typical Nike fashion. As Soccer Bible states, the launch event was located in a city center building with various, dimly-lit rooms exhibiting different parts of the updated range. After hearing from a couple of Nike directors, attendees took to the streets to try out the new Elastico Superfly – a model designed with the court, turf and street pitches in mind.

Read Full Article

What to Read Next

German National Football Team to Sign Kit Deal With Nike in 2027
Fashion

German National Football Team to Sign Kit Deal With Nike in 2027

The shock move ends an over 70-year consecutive partnership with German sportswear giant adidas.

Nike’s Lack of Innovation Caused Sales Drop, Says JD Sports CEO
Fashion

Nike’s Lack of Innovation Caused Sales Drop, Says JD Sports CEO

adidas and New Balance, by comparison, are “doing very well.”

Nike Unveil New Uniforms for US Soccer as Well as All 27 National Teams
Fashion

Nike Unveil New Uniforms for US Soccer as Well as All 27 National Teams

The uniforms will be worn leading up to and at the 2024 Paris Olympics.


Nike Showcases AI-Designed "A.I.R" Sneakers
Footwear

Nike Showcases AI-Designed "A.I.R" Sneakers

Take a peek into what the future of footwear may hold.

KAWS "CLEAN SLATE" T-Shirt
Fashion

KAWS "CLEAN SLATE" T-Shirt

In continued observance of the monumental “CLEAN SLATE” exhibition in Hong Kong, here New

A Look Inside Rome's New Concept Store Holypopstore
Fashion

A Look Inside Rome's New Concept Store Holypopstore

Holypopstore, a brand new concept store that offers a mix of curated goods from the sneaker and

RIMOWA Topas Travel Sport Collection
Fashion

RIMOWA Topas Travel Sport Collection

When it comes to travel, there are only a few names to trust. Where some brands rely on gaudy

Waraire Boswell x Grover Capsule Collection
Fashion

Waraire Boswell x Grover Capsule Collection

Standing tall at 6’7”, Los Angeles-based designer Waraire Boswell launched his brand out of

HYPEBEAST Store 2014 Fall/Winter "The Walk Alone" Lookbook
Fashion

HYPEBEAST Store 2014 Fall/Winter "The Walk Alone" Lookbook

The first day of fall is right around the corner, which means chillier temperatures, shorter days


KRISVANASSCHE Multi-Lace Low
Footwear Fashion

KRISVANASSCHE Multi-Lace Low

In a collaborative effort, KRISVANASSCHE has teamed up with SNEAKERBOY for an exclusive release of

Amongst Few 2014 Fall/Winter Lookbook
Fashion

Amongst Few 2014 Fall/Winter Lookbook

Fledgling Dubai streetwear brand Amongst Few has dropped a lookbook for its first 2014 fall/winter

Liberty Art Fabrics x Vans 2014 Holiday Collection
Footwear Fashion

Liberty Art Fabrics x Vans 2014 Holiday Collection

Vans and Liberty Art Fabrics have collaborated to bring us five classic Vans silhouettes done

ZHU - Gun. (CHVRCHES Cover)
Music 

ZHU - Gun. (CHVRCHES Cover)

Illusive beat architect ZHU has been experiencing immense success with his “Faded” project and his

Supreme x Levi's 2014 Fall/Winter Collection
Fashion

Supreme x Levi's 2014 Fall/Winter Collection

While decidedly more simpler than their showing last fall, the Supreme x Levi’s partnership is

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.