Nike Football Innovation Showcase in Rome

Having already unveiled an array of new, vibrant colors for its innovative line of football boots

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Having already unveiled an array of new, vibrant colors for its innovative line of football boots last week, Nike took to Rome to showcase this four-model collection in typical Nike fashion. As Soccer Bible states, the launch event was located in a city center building with various, dimly-lit rooms exhibiting different parts of the updated range. After hearing from a couple of Nike directors, attendees took to the streets to try out the new Elastico Superfly – a model designed with the court, turf and street pitches in mind.

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