McDonald's Jumps on the Black Burger Bandwagon in Japan After Burger King

In the wake of the veritable media frenzy that followed the release of the now-infamous “Kuro” burger from Burger King Japan, McDonald’s Japan has also released their own variation of the all-black burger. However, McDonald’s seems to have chosen to stage a more discreet release, quietly selling it at three branches in Tokyo’s Shinjuku area. As part of its Halloween set special, the Squid Ink Burger consists of two beef patties covered in cheese and topped with fried garlic, sandwiched between two buns dyed with squid ink, and is available alongside a white burger featuring chicken fillet and Camembert cheese. However, the Squid Ink Burger differs from Burger King’s “Kuro” burger in that its cheese retains a familiar golden yellow color, and the buns are reportedly a shade of very dark brown rather than black.