I Love Ugly is well-known for its classic, yet contemporary clothing and for Fall/Winter 2014, the New Zealand brand’s latest range of watches is no exception to the rule. Created for the punctually-driven individual and those who make the most of every second, this season’s new timepieces draw from iconic wristwatch designs, but come updated for today’s jam-packed modern lifestyles. Standouts from the collection include new iterations of the Classic Watch — a favorite from I Love Ugly’s original watch series — the minimalist Samuel Watch, and the detailed Ernest Watch, which draws inspiration from both physicist, Ernest Rutherford, and American literary icon Ernest Hemingway. Stylish, functional and masculine, I Love Ugly’s Fall/Winter 2014 watch collection is available now at the HYPEBEAST Store.
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