"Briefly" Documentary Breaks Down Creative Industry's Greatest Tool

San Francisco-based creative agency Bassett & Partners is set to release a documentary that

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Design
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San Francisco-based creative agency Bassett & Partners is set to release a documentary that explores the role that the creative brief plays in the modern design world, and the extent to which it can influence the outcome and success of a collaborative project. Titled Briefly, the documentary extracts insights through one-on-one interviews with such design luminaries as Yves Béhar, Frank Gehry and John C. Jay, with the aim of better understanding how they utilize the brief to achieve exceptional creative results, and hopefully disseminate such knowledge to other creative professionals. Starting from September 30, you will be able to watch the 25-minute-long film online for free.

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