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In the midst of Yankees legend Derek Jeter‘s final season in the pinstripes, Jordan Brand takes a long step away from the hardwood to honor one of baseball’s finest with a riveting new commercial. Not merely a hero to the city of New York, Jeter’s record-shattering career was a pop culture phenomenon that ushered a certain golden age of baseball. Jordan Brand recognizes this with a fantastically subtle gesture, recruiting everyone – Spike Lee to Eric Koston, Rudy Giuliani to Phil Jackson – to nod in observance. Enjoy the “RE2PECT” commercial above, and head over to the campaign mini-site to pay your own respects to the great No. 2.