New Zealand-based imprint I Love Ugly pays homage to the current footballing craze with this “Before, During & After” editorial to showcase its World Cup collection offerings. Building upon the brand’s passion for sports and the attire associated with it, both on and off the field, the collection encompasses everything from bucket hats to tops and bottoms. As the name suggests, the images show players before, during, and after game time as well as featuring the clean, monochromatic I Love Ugly team kit. Enjoy the editorial above and head over to I Love Ugly physical stores as well as its online store to purchase the extremely limited collection, while select pieces from the label can be purchased at the HYPEBEAST Store.
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