Patagonia founder Yvon Chouinard turns the brand’s attention away from treacherous mountain landscapes and long, winding trails, here presenting a new conversation for fans of the brand: fly fishing. The Simple Fly Fishing book was penned by Chouinard himself alongside Mauro Mazzo and Craig Mathews, guiding readers through the basics of wet fly fishing, nymphing and dry fly fishing. A Tenkara-style fly fishing rod, box of flies, line and leader, and setup booklet are also included in the kit, giving each reader the opportunity to apply learned techniques to the lake. Interested parties can find the kit over here.
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