By cutting out the middle man and releasing high-quality products at super low price points, GREATS – led by founders Ryan Babenzien and Jon Buscemi – has seen major success in only a year’s time, selling out of virtually every style it has offered. Now it looks like the goods will keep on coming as GREATS has secured a $1.5 million USD investment from Resolute Ventures – a group that includes High Peaks Venture Partners, Mark Gerson of the Gerson Lehrman Group, New England Patriots defensive back Adrian Wilson, and more. The investment follows last year’s $500,000 USD angel round and should allow the brand refresh its inventory, expand its team, and increase its marketing efforts. For more from GREATS, head on over to the brand’s website where both the Wilson and Royale silhouettes have been restocked in multiple colorways.
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