Self-proclaimed innovation accelerators with a focus on identifying new opportunities for companies like Nike, Aperion, Radio Flyer and many more, Portland-based creative agency INDUSTRY is one of five participants in Co.Design’s “The Bike Project.” Starting this initiative just as they do with others, INDUSTRY asked themselves, “Why should this exist?” Their goal was to bring cycling into the core of urban living, focusing on the experiences a bike can deliver, rather than simply seeing the bike as a stand-alone project. Take a look at the start of their project above and stay tuned for phase two when they begin “integrating holistic bike concepts.”
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