Heritage denim label Big John continues and explores innovation without forgoing traditional elements in its tailoring. Debuting in 1967, the label prides itself to be the first to produce denim in Japan from imported American denim from Cone Mills but has since developed its own fabrics as of 1972. The label now exclusively uses Japanese-produced fabrics. For 2014 spring/summer, Big John explores classic and updated fits, looking to vintage workwear models and trending styles in the Japanese market for this rendition. Raw denim is paired with chambrays, while loose-fitted shirts and scarfs see indigo dye treatments. The use of plaid and stripes provide timeless motifs, finished with raw selvedge denim jackets and jeans. Enjoy the lookbook here and head to Big John for the full collection.
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