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With its mere existence speculated for some time, here we get a first look at SEEK NO FURTHER‘s Spring/Summer 2014 collection. The burgeoning Fruit of the Loom imprint makes a strong inaugural showing, offering premium basic essentials that develops on its parent’s aesthetic. The line, designed by former Surface to Air creative Dorothee Loermann, is composed of clean crewneck sweaters and embroidered T-shirts, placing importance on tailored details. Other highlights include a raglan-constructed button-up shirt, a pair of premium leather slip-ons, and a lightweight canvas bomber. Predominantly manufactured in Portugal, the collection will launch first at two pop-up shops in Berlin and London on March 6 and 14 respectively. Enjoy this first look at SEEK NO FURTHER as more information follows in the coming weeks.

Torstr. 66
10119, Berlin

30A Redchurch Street
London, E2 7DP
United Kingdom

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