Inside the HTC One Skatepark at Selfridges

London’s Selfridges and international tech giant HTC might not be on someone’s list of

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London’s Selfridges and international tech giant HTC might not be on someone’s list of skateboarding’s benefactors, yet a state-of-the-art indoor plaza is a good start for both names. London’s skateboarding community can now count the HTC One Skatepark at Selfridges amongst a slew of weatherproof options to skate year-round – Nike’s Bay Sixty 6 and the historic Southbank amongst them – with the park having its public opening just yesterday. The park features ledges, quarters and other goodies inspired by some of London’s street spots. All this was done to back up Selfridges’ “Board Games” campaign, which also includes a pop-up skate shop with, amongst other things, fashion-collaborated decks. If in the London area, be sure to skate down to the Old Selfridges Hotel on Orchard Street and session the HTC ONE Skatepark before it closes on April 19. For more information on “Board Games,” head here.

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Kingpin Magazine

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