Foot Patrol "Behind The Brand" Video

Known for supplying exclusive sneakers and street apparel, London-based label Foot Patrol has long been a destination for sneaker aficionados in the capital. Here, Lester Jones from I Dig Your Sole Man sits down with Operations Manager Jimmy Horrocks who shares with us the buying trends of the moment, the British footwear market, and how running models are the most consistent genre in terms of sales. Having previously collaborated with the likes of Clarks, Pony, ASICS and Reebok, Foot Patrol continues to push the envelope in sneaker culture with forthcoming collaborations set for 2014. Stay tuned for more from Foot Patrol via its webpage.