Kendrick Lamar Starring in Latest Reebok Commercial

TDE’s lead emcee Kendrick Lamar looks to inspire the youth in the latest documentary-style Reebok commercial entitled, “I am.” In his “personal ode to Compton,” K Dot poetically delivers his powerful message on the potential of youth and the strength in individuality. The Anthony Mandler-directed commercial includes brief interview interludes of the Compton rapper speaking on change and what led him to music. As usual Kendrick spits with passion and heart as he takes you on a journey through his city and sheds light on topic that’s most dear to him. Watch this motivating piece above presented by Reebok.