Rihanna Reportedly Set to Design a Line for PUMA

Not content with letting adidas and Kanye have all the fun, PUMA is reportedly in the final stages

Fashion
9,564 Hypes 0 Comments

Not content with letting adidas and Kanye have all the fun, PUMA is reportedly in the final stages of signing Rihanna as an exclusive designer and ambassador for the brand. In a deal worth over $1 million USD, Rihanna will lead her own team in developing a new line of lifestyle shoes and apparel that evoke the singer’s notoriously daring sense of style. Building on her experiences working with brands like Armani, UK-based River Island and MAC Cosmetics, Rihanna has stated a strong desire to instill her own attitude and aesthetic throughout the new line. That’s good news for PUMA, who have proven they’re willing to give artists a platform to express their own vision, hiring Solange Knowles as an art director, and collaborating on projects with visionary architect Philippe Starck. PUMA’s newest deal with Rihanna could be the start of something big. And with creative ambition flowing on both sides, the collaboration should be impossible to ignore as well.

Read Full Article

What to Read Next

Rihanna's Vision Is "More Focused Than Ever," According to PUMA's Global Creative Director
Footwear 

Rihanna's Vision Is "More Focused Than Ever," According to PUMA's Global Creative Director

Hypebeast spoke with the sportswear brand’s visionary, Heiko Desens, about RiRi’s evolving design approach, as she cuts the ribbon on global FENTY x PUMA installations.

Rihanna on Fenty x PUMA: "My Vision Is To Bring Family Into Everything”
Footwear 

Rihanna on Fenty x PUMA: "My Vision Is To Bring Family Into Everything”

Hypebeast spoke with Rih about the past, present and future of her breakthrough collaboration with the German sportswear brand.

The FENTY x PUMA Creeper Returns With a Phat New Design
Footwear

The FENTY x PUMA Creeper Returns With a Phat New Design

Featuring an oversized construction and a stacked gum sole, Rihanna’s new take on the crowd-favorite sneaker is aptly named the “Phatty.”


PUMA Debuts In-Line Suede XL Sneakers
Footwear

PUMA Debuts In-Line Suede XL Sneakers

Following the release of its pumped-up PLEASURES collaboration earlier this month.

Mo' Wax Records x Nike Blazer
Footwear

Mo' Wax Records x Nike Blazer

A project with legendary English record label Mo’ Wax Records is the latest collaboration cooked up

Jiberish 2014 Fall/Winter Lookbook
Fashion

Jiberish 2014 Fall/Winter Lookbook

Denver-based contemporary label Jiberish continues to evolve in quality, here presenting an

Motorola's New Keylink Finds Lost Keys, Unlocks Phones; Is a Lifesaver
Tech & Gadgets

Motorola's New Keylink Finds Lost Keys, Unlocks Phones; Is a Lifesaver

Design is most effective when it pleasantly solves everyday problems in a new way. Taking a step

Nike Air Foamposite One "Knicks"
Footwear

Nike Air Foamposite One "Knicks"

Those sensitive to the minutia of New York’s footwear scene might quickly identify the Foamposite

Grams for Grams: Watch Three Grandmas Smoke Weed for the First Time
Entertainment

Grams for Grams: Watch Three Grandmas Smoke Weed for the First Time

Now that marijuana is legal for recreational use in Washington state, everyone is giving it a try.


DJ Khaled x B&O PLAY Beoplay H6 Headphones
Tech & Gadgets

DJ Khaled x B&O PLAY Beoplay H6 Headphones

Global hitmaker DJ Khaled reached a deal with Bang & Olufson and Heads Audio earlier this

The W in Wu-Tang: A Conversation with RZA
Music 

The W in Wu-Tang: A Conversation with RZA

They don’t call RZA “The Scientist” for nothing; the man possesses an extremely experimental mind.

Jhené Aiko to Headline First North American Tour
Music 

Jhené Aiko to Headline First North American Tour

Californian songstress Jhené Aiko has been popping up all over the place lately and despite a

HYPEBEAST Spaces: The Porsche Museum

HYPEBEAST Spaces: The Porsche Museum

Having opened its doors early 2009, the Delugan Meissl-designed Porsche Museum was built with the

Stream Livin' Proof's 7th Birthday Mix
Music 

Stream Livin' Proof's 7th Birthday Mix

Livin’ Proof, London’s most respected hip-hop DJ collective and party celebrate seven years in

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.