Essentials: Josh Rubin, Founder of Cool Hunting

An interactive designer turned publisher, Josh Rubin has been intimately involved with online lifestyle magazine Cool Hunting since its inception in 2003. As such, it is only natural that the website is a reflection of his own discerning tastes, which inform the global network of editors and contributors who continually deliver the most relevant content to the Webby Award-winning website’s audience. Rubin’s guiding principle in his professional and personal life is “quality over quantity,” a philosophy which is evident in his everyday Essentials. Keeping with him simple but well thought-out items, such as the Goyard wallet, Shinola folio and trusty 3×1 denim jeans, we gain the sense of a man who selects his possessions sparingly, but uses them well. Customized items such as the Gordy’s camera strap and Tudor watch further communicate his intention to keep these pieces for a long while. Make sure to keep an eye on Cool Hunting, which is due for a facelift at the end of October, and stay tuned for more upcoming Essentials.