Derek Jeter Launches "The Players' Tribune," A Sports Media Platform

Following his highly publicized departure from the sport of baseball, one of New York’s favorite sporting icons has immediately thrown his hat into the media ring with the launch of “The Players’ Tribune.” The website and platform will serve as a new gateway into the world of athletes as they’ll be able to fully control the dialog and communicate their exact messages and meanings. Below is a message that serves as an introduction into the world of The Players’ Tribune with the website seen here worth bookmarking.

Once announcing my decision to retire, the past eight months have been a whirlwind. It’s been overwhelming to go through something so familiar but have it feel so strange, yet moving and humbling.

I didn’t want to treat this season any differently from my other 19, but I realized early on that was going to be impossible. The constants I’ve come to expect—the desire to win, the hard work, the team camaraderie, the travel, the ups and downs—were all still there, but it would be wrong to say that this was just another year.

In some ways the major change this year was that it felt like I played a majority of home games. As always, the New York fans were amazing; their response was overwhelming, but not surprising. Yankees fans have been great to me. It’s the reception outside of New York that really was the biggest difference this year. I’ll never forget how the baseball fans across the country have treated me. Ballparks I used to view as enemy territory were transformed with cheers, handshakes and hat tips. If I thought baseball was part of my family before this season, I know now that it’s truly the case. And I am grateful for that.

I realize I’ve been guarded. I learned early on in New York, the toughest media environment in sports, that just because a reporter asks you a question doesn’t mean you have to answer. I attribute much of my success in New York to my ability to understand and avoid unnecessary distractions.

I do think fans deserve more than “no comments” or “I don’t knows.” Those simple answers have always stemmed from a genuine concern that any statement, any opinion or detail, might be distorted. I have a unique perspective. Many of you saw me after that final home game, when the enormity of the moment hit me. I’m not a robot. Neither are the other athletes who at times might seem unapproachable. We all have emotions. We just need to be sure our thoughts will come across the way we intend.
So I’m in the process of building a place where athletes have the tools they need to share what they really think and feel. We want to have a way to connect directly with our fans, with no filter.

I am working with other athletes, with editors and with producers to create a platform that gives us a chance to say what’s on our minds. It’s called The Players’ Tribune. Over the next few months, we’ll be introducing a strong core of athlete editors and contributors who will shape the site into an online community filled with first-person stories and behind-the-scenes content.

My goal is for the site to ultimately transform how athletes and newsmakers share information, bringing fans closer than ever to the games they love.

DEREK JETER / FOUNDING PUBLISHER