The Hundreds 2014 Spring Lookbook

The 1990s, in many senses, was a great period of saturation. It saw the rise of the internet

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The 1990s, in many senses, was a great period of saturation. It saw the rise of the internet generation, raised on a strict diet of sugary cereals, and 24-hour cartoon channels. The Hundreds addresses this formative period in our culture with its latest lookbook for Spring 2014, making a visual play on faded memories to portray the lives of blasé suburban youth. Within the collection, The Hundreds makes reference to lenticular art, late-night adult television commercials and acid-washed denim – all the while preserving a street-ready aesthetic. Smart and wearable, look for this collection by The Hundreds to hit retailers and flagship locations on January 23. As an added bonus, the brand has also released a promotional video, which is featured below.

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