Beats Launches Music Streaming Service

Long in development and originally codenamed “Daisy,” subscription-based online music streaming

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Long in development and originally codenamed “Daisy,” subscription-based online music streaming service Beats Music has officially launched. Designed by the Dr. Dre- and Jimmy Iovine-led electronics imprint in conjunction with Trent Reznor and meant to compete with the likes of Pandora, Spotify and Apple’s iTunes Radio, the service currently offers a library of 20 million songs and features a personalization system that combines listening habits and algorithms with human curation and playlists – as well as guest curation from the likes of Rolling Stone, Pitchfork, Rap Radar and more. There’s even a “Right Now” feature that suggests music based on user input of information like location and activity while the “Highlights” section keeps users up-to-date with the latest tracks. Beats Music can be downloaded online free of charge while an unlimited subscription – offering unlimited, ad-free streaming and unlimited downloads for offline listening – can be had for $9.99 USD per month.

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