Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Anime
  • CloverWorks
  • Grotesqqque
  • Nitro Microphone Underground
  • New Music Releases
  • MACKA-CHIN
  • Nike
Drops Shop

Nike Snowboarding Presents "AK to Austria"

In light of a recent preview of its forthcoming video offering – NeverNot – Nike Snowboarding

Sports
299 0   Comments
Save

In light of a recent preview of its forthcoming video offering – NeverNot – Nike Snowboarding presents a new video piece to sate those craving their fix of mountain shreddage. Members of the Nike Snowboarding team were taken on a lengthy trip spanning two continents, beginning in the frigid northwestern Alaska landscape and ending in the Austrian alps. The above video is a testament to their travels, and as the riders slalom and fly through the untouched terrain, it becomes apparent that Nike and its team will travel just about anywhere in pursuit of the perfect powder. Enjoy the video above, and look for the first part of NeverNot to premiere on Nike Snowboarding’s website on September 16.

Read Full Article
Text By
Share this article
In This Article
Hypebeast Newsroom
Hypebeast Newsroom

Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

What to Read Next

Nike Perforates the Mind 002 From Toe to Heel in "Palest Purple"
Footwear

Nike Perforates the Mind 002 From Toe to Heel in "Palest Purple"
Metallic Silver Swooshes and Purple Pulse pods break up the women’s colorway’s soft tonal build.
By /
398    0   Comments
Save
Nike SHAI 002 Expected to Release in February 2027
Footwear

Nike SHAI 002 Expected to Release in February 2027
Shai Gilgeous-Alexander’s second signature sneaker will see the transition from Converse to Nike.
By /
3.2K    0   Comments
Save
Nike Pays Homage to Retro Outdoor Heritage With the Air Max 95 "ACG"
Footwear

Nike Pays Homage to Retro Outdoor Heritage With the Air Max 95 "ACG"
The upcoming iteration pairs Infinite Sable and Cacao Wow suede with Tropical Teal and Hot Pink accents.
By /
3.4K    1   Comments
Save
Nike Ja 4 Brings the Thermal Heat Map to the "Radar" Colorway
Footwear

Nike Ja 4 Brings the Thermal Heat Map to the "Radar" Colorway
Ja Morant’s signature silhouette receives a vibrant graphic transformation alongside angular support tooling.
By /
2.4K    0   Comments
Save
AETHERstream Seattle Pop-Up Shop
Fashion

AETHERstream Seattle Pop-Up Shop
Back in 2011, AETHER tapped Paris-based designer Thierry Gaugain to help the Los Angeles label
By /
6.1K    0   Comments
Save
Rich Kidd – Far From Rich
Music

Rich Kidd – Far From Rich
Rising Toronto artist Rich Kidd returns this week to deliver yet another new tune. It is of course
By /
266    0   Comments
Save
ILLClinton - New Alexandria & ILL Experiment Album Stream
Music

ILLClinton - New Alexandria & ILL Experiment Album Stream
Hip-hop duo Brennan and Blake, known to the rap world as ILLClinton, have dropped the innovative
By /
342    0   Comments
Save
SBTG Sneaker Customization Workshop Recap
Footwear

SBTG Sneaker Customization Workshop Recap
On September 8 Singapore-based sneaker customizing duo SBTG Workshops kicked off its Classroom 1
By /
16.6K    0   Comments
Save
Cut Copy - Free Your Mind
Music

Cut Copy - Free Your Mind
Cut Copy has just unleashed their single single off the band’s latest album Free Your Mind. The
By /
245    0   Comments
Save
Streetsnaps: Trinidad Jame$
Fashion

Streetsnaps: Trinidad Jame$
Location: Wish, Atlanta, GA
By /
18.8K    0   Comments
Save
Troy Ave featuring Raekwon, N.O.R.E. & Prodigy - New York City
Music

Troy Ave featuring Raekwon, N.O.R.E. & Prodigy - New York City
It’s an Empire State affair on this one, as today New Yorker Troy Ave drops off the lead single
By /
141    0   Comments
Save
Azealia Banks Reveals 'Broke With Expensive Taste' Tracklist
Music

Azealia Banks Reveals 'Broke With Expensive Taste' Tracklist
Well, could we actually be nearing the release of Azealia Banks’ much-delayed debut album, Broke
By /
195    0   Comments
Save
Mercedes-Benz S-Class Coupe Concept
Automotive

Mercedes-Benz S-Class Coupe Concept
Mercedes has officially unveiled the successor to its long-running CL-Class luxury coupe: the
By /
12.7K    0   Comments
Save
MØ featuring Diplo – XXX 88
Music

MØ featuring Diplo – XXX 88
We heard the summery pop offering last week, and although she’s been rather quiet with music drops,
By /
22.1K    0   Comments
Save
Asphalt Yacht Club 2013 Fall/Winter Collection
Fashion

Asphalt Yacht Club 2013 Fall/Winter Collection
From the name to its contemporary aesthetic, it seems like Asphalt Yacht Club has been built for
By /
7.0K    0   Comments
Save
Apple iPhone 5s
Tech & Gadgets

Apple iPhone 5s
Joining Apple’s new low-cost iPhone 5c, as expected, is the latest evolution of the iPhone 5: the
By /
66.3K    0   Comments
Save
More ▾