Arcade Fire – Reflektor (Interactive Video)

Arcade Fire has become synonymous with interactive videos, and today, the esteemed indie-rock outfit unveils a new one for “Reflektor.” Brought on by Vincent Morisset, the visual project requires users to have several things including Google Chrome, a mouse or webcam, and a smartphone or tablet – yes you heard right. The footage was all captured in Jacmel, Haiti and the story behind is based around a young woman who travels between her world and our own. Watch the video above and stay tuned for the group’s forthcoming Reflektor album due out on October 29 via Merge.