Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Today we present a closer look at the INVINCIBLE for Converse First String Jack Purcell Johnny. This special version of the high-top Jack Purcell features a premium upper composed of black suede, leather and leopard-print leather on the heel. Instead of going for a wild design, INVINCIBLE has opted to go for a subtle but premium makeover that speaks for itself. The addition of a zipper running down the length of the heel is a great touch and makes getting in and out of this shoe that much easier. Accompanying our closer look is a quick Q&A with Jimmy Wu, director of INVINCIBLE.
Can you introduce yourself and what you do?
My name is Jimmy. I’m the director of INVINCIBLE, Red Wing Shoes and Carhartt WIP for the Taiwan region.
What’s the story behind this collaboration?
INVINCIBLE has been carrying the Converse First String line for the past few years. Given the opportunity, it was only natural for INVINCIBLE to collaborate with Converse to create a shoe that we feel would make an impact in our market.
How would you describe INVINCIBLE’s approach to footwear design?
I wanted to create a shoe that is easily wearable and the subtle change is always within the details. By applying a mixture of premium fabrics and adding the zipper to the back, the shoe would look like an ordinary Jack Purcell Johnny at first glance. The idea is that the wearer would feel a sense of luxury and uniqueness when putting the shoes. I wanted a lot of the differences to be something only sneaker connoisseur would spot.
Why did you guys settle on the leopard pattern concept?
I feel that much like camo patterns, leopard print is a staple pattern that we will always see… We didn’t want to overdo it, and used just a hint of leopard print on the back of Jack Purcell Johnny silhouette. I believe this shoe will stand the test of time.
What are your thoughts on the current trends in footwear design?
I think the current trends is that the consumers are smarter and more knowledgable of the wide variety of sneakers around, thanks to the Internet. I believe hype will always be a factor that determines the sell-through, but when you have a design that pays attention to the quality and details, you will always find a solid group of people that will appreciate the effort.