Beyond the shortsighted scope of many hip-hop listeners today rests Yo! MTV Raps, which has been recently celebrated in a collaboration between Stussy and MTV. At the risk of sounding nostalgic, hip-hop music was vastly different in the ’90s than it is today, not merely in terms of aesthetics, but in distribution. A burgeoning art form at the time, hip-hop was limited in the types of radio stations and TV channels that would play it. In this context, Yo! MTV Raps represented a medium between subculture and pop culture from its debut in 1988 to its finale in 1995. Stussy and MTV handpicked 10 of the iconic artists of that golden age, immortalizing the likes of De La Soul, Gang Starr, and Queen Latifah beyond their music onto premium shirts and fleece. Pick up the collection today on Stussy’s web store, as well as its brick and mortar locations, and be sure to check out the corresponding Stussy-produced two-part documentary on the history of Yo! MTV Raps.
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