Process: Nudie Jeans Gothenburg Repair Station

For this installment of Process, HYPEBEAST heads to Gothenburg, Sweden — home of Nudie Jeans. With

7,999 Hypes 0 Comments

For this installment of Process, HYPEBEAST heads to Gothenburg, Sweden — home of Nudie Jeans. With the recent opening of Nudie Jeans‘ London concept store and repair station, the denim brand invited us for a firsthand look at how its jeans get brought back to life and the specialists behind the machines. Joined by Gustav, each pair of denim is accessed — only after having been washed — then cleaned and ready to have a patch of denim, cut from a donor pair of jeans, applied to the worn-out area. Depending on the customer’s requests, the patchwork and stitching can be accentuated or made as discreet as possible. Steadily gaining popularity as it is both economical and benefiting to the environment, these special Nudie Jeans repair stations can be found in Stockholm, Sydney and more recently, London. Denim enthusiasts will also be delighted to discover some of their favorite jeans at a discount thanks to the secondhand offerings available at these locations as well as the option of trading in an old pair of jeans for 20% off a new pair — giving rise to Nudie‘s aim to repair, reduce and reuse.

If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe to it by clicking here.

Read Full Article

What to Read Next

Streetsnaps: Masaya Kuroki of Kitsuné
Fashion

Streetsnaps: Masaya Kuroki of Kitsuné

Location: Paris, France

BREAD & BUTTER Tradeshow Summer 2013: Timberland 2014 Spring/Summer Preview
Footwear   Fashion

BREAD & BUTTER Tradeshow Summer 2013: Timberland 2014 Spring/Summer Preview

On display from July 2 through July 4 at Berlin’s Summer 2013 installment of the BREAD & BUTTER

Fleetwood Mac - Family Men (Flight Facilities Edit)
Music  

Fleetwood Mac - Family Men (Flight Facilities Edit)

Australian disco duo Flight Facilities have just reached a momentous 100,00 fans on Facebook, and


BTNC Discusses its Reebok 30th Anniversary Classic Leather
Footwear   Fashion

BTNC Discusses its Reebok 30th Anniversary Classic Leather

The latest HYPEBEAST TV production sees us hitting up the Los Angeles suburb of Fullerton in

Natalia Kills - Saturday Night
Music  

Natalia Kills - Saturday Night

UK singer/songwriter Natalia Kills unleashes her brand-new single “Saturday Night” serving as the

Jay-Z Fans Frustrated at "Magna Carta" Samsung App
Music  

Jay-Z Fans Frustrated at "Magna Carta" Samsung App

On one of the biggest nights in hip-hop this year, thousands of Jay-Z fans who purchased phones or

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.