HYPEBEAST Spaces: Warby Parker
Warby Parker may have built its name in the digital world, but the eyewear specialists laid down
Warby Parker may have built its name in the digital world, but the eyewear specialists laid down more permanent roots earlier this year with a new flagship store in Soho. Designed to mimic a library, the space reflects the “literary life well-lived” with floor-to-ceiling shelves, rolling ladders and books from 14 independent publishers like McSweeney’s. It’s a concept that reflects the brand’s roots in reading and literature — the name Warby Parker was derived from two early Kerouac characters — as well as Soho’s strong ties with the creative world. And, while Warby Parker will continue its revolutionary way of selling frames online, the brick-and-mortar boasts physical conveniences like on-site eye exams by optometrists, along with the chance for its founders to personally interact with customers. For this latest installment of HYPEBEAST Spaces, we took a closer look at Warby Parker’s handsome new space, from the well-lit shelves of stylish-yet-affordable frames to its terrazzo floors and throwback solari boards. Watch the video here and be sure to visit Warby Parker online for more information.
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Music by Marcus D – Soliloquy
