For 2013 fall LRG has called upon Travi$ Scott to creative direct its video lookbook. Delving into the dense woodlands of Portland, Oregon, aka the “City of Roses,” the dynamic lookbook nods towards visuals for Scott’s recent hit release “Upper Echelon.” Bringing forth the leafy yet industrial terrain of the city, the Fall 2013 collection features a number of camouflage items synonymous to the brand, striking graphic tees, amid a variety of accessories and headwear sported by Scott and LRG team rider Chris Grenier. Matching the forthcoming garment collection with Scott’s bold and militant-themed visual, the lookbook is an enticing glimpse at LRG’s latest efforts.
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